---
title: "Innovazione di prodotto e di marketing: l’analisi dell’impatto nelle imprese familiari. La bibliografia"
description: Le imprese familiari costituiscono la forma di organizzazione dominante nel panorama economico mondiale.
featured_image: https://www.paroledimanagement.it/wp-content/uploads/2018/12/imprese_familiari-1024x683.jpg
date: 2020-10-02
modified: 2025-09-09
author: AA.VV.
url: https://www.paroledimanagement.it/produzione/innovazione-di-prodotto-e-di-marketing-lanalisi-dellimpatto-nelle-imprese-familiari-la-bibliografia/
categories: [Fabbrica, Produzione]
tags: [prodotto servizio, family business, marketing, innovazione]
---

# Innovazione di prodotto e di marketing: l’analisi dell’impatto nelle imprese familiari. La bibliografia

![family business](https://www.paroledimanagement.it/wp-content/uploads/2018/12/imprese_familiari-1024x683.jpg)

Pubblichiamo di seguito la bibliografia completa dell’articolo “Innovazione di prodotto e di marketing: l’analisi dell’impatto nelle imprese familiari”, scritto da Maria Sole Brioschi, Tommaso Minola, Stefano Sala e Yannick Bammens sul numero di dicembre 2020 di *Sistemi&Impresa*.

Baker W., Sinkula, J. (1999), “The synergistic effect of market orientation and Learning orientation on Organizational performance”, *Journal of Academy of marketing science*, 411-427.

Bartoloni E., Baussola, M. (2015), “Does technological innovation undertaken alone have a real pivotal role? Product and marketing innovation in manufacturing firms”, *Economics of innovation and new technology*, 91-113.

Bianco M., Bontempi M., Golinelli R., Parigi G. (2013), “Family firms’ investments, uncertainty and opacity”, *Small business economics*, 40 (4),1035-1058.

* *Calabrò A., Vecchiarini M., Gast J., Campopiano G., De Massis A., Kraus S. (2019), “Innovation in family firms: a systematic literature review and guidance for future research”, *International journal of management reviews*, 21, 317-355.

Chrisman J. J., Chua J. H., De Massis A., Frattini F., Wright M. (2015), “The ability and willingness paradox in family firm innovation”, *Journal of product innovation management, *32 (3), 310-318.

Czarnitzki D., Thorwarth S. (2012), “The contribution of in-house and external design activities to product market performance”, *Journal of product innovation management*, 878-895.

Duran P., Kammerlander N., Van Essen M., Zellweger T. (2016), “Doing more with less: innovation input and output in family firms”, *Academy of management journal*, 59 (4), 1224-1264.

Eisenmann T. (2002), “The effects of CEO equity ownership and firm diversification on risk taking”, *Strategic management journal*, 23, 513-534.

Family firm institute, *Global data points*, [http://www.ffi.org](http://www.ffi.org/).

Gomez-Mejia L., Makri M., Larraza-Kintana M. (2010), “Diversification decisions in family-controlled firms”, *Journal of management studies*, 47 (2), 223-252.

Jedidi K., Mela C., Gupta. S. (1999), “Managing advertising and promotion for long run profitability”, *Marketing science*, 1-22.

Lhuillery S. (2014), “Marketing and persistent innovation success”, *Economics of innovation and new technology*, 23 (5-6), 517-543.

Mansoor H. (2019), “Why is marketing important? 9 reasons why you really do need it”. [https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221](https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221) (link verificato il 26 novembre 2020).

March J. G. (1991), “Exploration and exploitation in organizational learning”, *Organization science*, 2 (1), 71-87.

Mashiri E., Sebele F. (2014), “Diversification as a corporate strategy and its effect on firm performance: a study of zimbabwean listed conglomerates in the food and beverages sector”, *International journal of economics and finance*, 6 (5), 182-195.

OECD-Eurostat (2005), *The measurement of scientific and technological activities*, in* Oslo Manual*, OECD Publishing, Paris.

Wang,Y., Poutziouris P. (2010), “Entrepreneurial risk taking: empirical evidence from UK family firms”, *International journal of entrepreneurial behaviour & research*, 16 (5), 370-388.

Webb J., Ketchen D., Ireland R. (2010), “Strategic entrepreneurship within family-controlled firms: opportunities and challenges”, *Journal of family business strategy*, 67-77.

 

L’articolo integrale è pubblicato sul numero di dicembre 2020 di *Sistemi&Impresa*. Per informazioni sull’acquisto di copie e abbonamenti scrivi a daniela.bobbiese@este.it (tel. 02.91434400)