Innovazione di prodotto e di marketing: l’analisi dell’impatto nelle imprese familiari. La bibliografia
Pubblichiamo di seguito la bibliografia completa dell’articolo “Innovazione di prodotto e di marketing: l’analisi dell’impatto nelle imprese familiari”, scritto da Maria Sole Brioschi, Tommaso Minola, Stefano Sala e Yannick Bammens sul numero di dicembre 2020 di Sistemi&Impresa.
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Calabrò A., Vecchiarini M., Gast J., Campopiano G., De Massis A., Kraus S. (2019), “Innovation in family firms: a systematic literature review and guidance for future research”, International journal of management reviews, 21, 317-355.
Chrisman J. J., Chua J. H., De Massis A., Frattini F., Wright M. (2015), “The ability and willingness paradox in family firm innovation”, Journal of product innovation management, 32 (3), 310-318.
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Duran P., Kammerlander N., Van Essen M., Zellweger T. (2016), “Doing more with less: innovation input and output in family firms”, Academy of management journal, 59 (4), 1224-1264.
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Mansoor H. (2019), “Why is marketing important? 9 reasons why you really do need it”. https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221 (link verificato il 26 novembre 2020).
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